Stadion Money Management Announces Launch of StoryLine built with SPDR® ETFs

Stadion Money Management and State Street Global Advisors Team Up to Bring 401(K) Solution to Micro- and Small-Plan Participant

Small Business Retirement Planning Solution to Redefine Retirement Prep for 401(k)’s Most Underserved Segment


Watkinsville, Ga., February 8, 2016 (Business Wire) – Stadion Money Management, a money management firm known for its defensively-oriented philosophy and strategies using ETFs, today announced the launch of “StoryLine. Built with SPDR ETFs”, a breakthrough 401(k) managed account solution for participants in the advisor-sold, micro- and small-plan markets. Stadion is one of the largest users of ETFs in the small plan 401(k) managed account space and State Street Global Advisors, one of the largest asset managers in the world, is known for its pioneering family of SPDR® ETFs.

“Stadion was an early leader in the 401(k) managed account space,” Said Jud Doherty, CEO of Stadion Money Management. “We were the first ETF strategist to implement our managed account asset allocation solutions in 401(k) plans and focus on advisor sold plans. StoryLine, the next generation of our managed account service, presents a new level of customization in the small plan, advisor sold market. We believe this is a huge improvement over “one size fits all” target date strategies.”

StoryLine’s innovative approach recognizes every sponsor and employee as unique. The StoryLine process first seeks insight into the overall plan make-up with the intent of tailoring default options for each plan sponsor. Then, with Stadion’s new participant-centric web interface, employees will be encouraged to further define their individual investment paths based on personal risk profiles, expectations, and goals. StoryLine will allow – at the employee’s discretion – the inclusion of outside and spousal assets to facilitate more comprehensive retirement planning. The end goal of this is to have each participant on a path personalized to their own circumstances and needs.

“Creating a secure future of retirement depends not only on providing access to plans but also to solutions that improve participant savings,” said Nick Good, Chief Operating Officer of the US Intermediary Business at State Street Global Advisors. “Making ETFs a reality in 401k plans is a prime example of our commitment to both making retirement work and providing unique solutions to help our ETF strategist clients, such as Stadion, to expand their business opportunities.”

For advisors, the ‘halo’ benefit of StoryLine will be tools available to help deepen their relationships with sponsors and participants as they engage them at the plan level with tailored solutions. In turn, sponsors are then able to offer their employees access to individual personalized planning that goes beyond typical age- and risk-based investment strategies.

Stadion Retirement National Sales Director Tim McCabe adds, “Target Date Funds have not leveraged their leadership largely because they fail to take into consideration that plan participants are individuals with unique goals who will retire one at a time. We believe that no two plans or participants are exactly alike and that this means no mass solution will work. StoryLine is the next chapter in retirement solutions and has been developed to help each participant determine where they want to go, and what they must do to get there, all within a glide path framework that moves beyond the simplicity of traditional ‘age-basing’.”


About Stadion Money Management

Established in 1993, Stadion Money Management is an independent firm headquartered near Athens, Georgia. Stadion’s proprietary money management process is focused on minimizing risk and participating in up markets through investments in ETFs. As of 12/31/15 Stadion managed approximately $3.7 billion. Visit Stadion Money Management at

StoryLine is a marketing term associated with investment advisory services and products provided by Stadion Money Management, LLC.  Certain of the StoryLine accounts and funds utilize exchange-traded funds that bear the SPDR® trademark to implement Stadion’s investment strategy.  Stadion receives both an annual payment and reimbursement for certain marketing and other assistance in connection with the StoryLine Accounts from State Street Global Advisors or its affiliates in connection with Stadion’s use of SPDR® ETFs in the StoryLine Accounts.  StoryLine is not managed, sponsored or endorsed by State Street Global Advisors or its affiliates and is not guaranteed by Stadion or its affiliates or by State Street Global Advisors or its affiliates.  No party makes any representation or warranty, express or implied, regarding the advisability of investing in the StoryLine Accounts, including “StoryLine. Built with SPDR® ETFs.”  State Street Global Advisors has no obligations to take into consideration the StoryLine Accounts or investors in the StoryLine Account when managing or creating SPDR® ETFs.  Standard & Poor’s®, S&P®, S&P 500®, Standard & Poor’s 500, 500, Standard & Poor’s Depositary Receipts, and SPDRs® are trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by State Street Global Markets, LLC.

Standard & Poor’s®, S&P® and SPDR® are registered trademarks of Standard & Poor’s Financial Services LLC(S&P); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC (Dow Jones); and these trademarks have been licensed for use by S&P Dow Jones Indices LLC (SPDJI) and sublicensed for certain purposes by State Street Corporation. State Street Corporation’s financial products are not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates and third party licensors and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability in relation thereto, including for any errors, omissions, or interruptions of any index.


Past performance is no guarantee of future results. Investments are subject to risk, and any of Stadion’s investment strategies may lose money. 




Past Performance is no guarantee of future results. Investments are subject to risk, and any of Stadion's investment strategies may lose money.